In our rapidly spinning world, where moments of tranquility are scarce and the pressures of modern life loom large, the quest for connection becomes more than a mere desire—it transforms into a vital necessity. For Latina mothers tirelessly balancing the demands of everyday life, Marias Gamesa emerges not just as a beloved brand but as support with its rejuvenated "Cafecito con Marias Gamesa" campaign. More than just a treat, these gatherings serve as a sanctuary—a virtual village where real conversations unfold, wisdom is shared, and the intricate dance of motherhood is both celebrated and supported.
According to a recent survey by Marias Gamesa, a staggering 70% of Latina moms feel overwhelmed or strapped for time, making it difficult for them to reach out for support—even from their moms or mother figures. Despite the availability of a support network, 20% of these moms navigate parenting challenges alone, often due to feeling judged or guilty about prioritizing personal interests.
These insights have sparked the "Márcale a Mamá" digital campaign, a poignant reminder of the simple, yet profound act of connecting with one’s mother. Marias Gamesa is taking a stand this Mother's Day, encouraging moms to embrace the support system they often forget they have.
Cafecito con Marias Gamesa: More Than Just a Campaign
The campaign is much more than an annual event; it’s a burgeoning movement spearheaded in partnership with the parenting podcast Super Mamás. Hosted by sisters Paulina and Bricia Lopez, the podcast is a platform where tough topics like relationship dynamics and self-care are discussed openly, offering solace and solidarity to its listeners.
"Being a Latina mom, I understand the importance of a supportive community like Cafecito con Marias Gamesa," shares Paulina Lopez. "It's crucial for us to share our true experiences in motherhood—acknowledging that sometimes, it’s okay not to have everything figured out."
This year's Cafecito con Marias Gamesa is set to be more impactful, with the Super Mamás podcast planning to dive deep into the survey's findings throughout May. These episodes aim to explore the delicate balance of motherhood and personal growth, encouraging moms to lean on and learn from each other.
The conversations will extend beyond the podcast, with the Marias Gamesa Squad—a group of influential Latina moms and content creators—sharing their journeys and challenges. This squad will enhance the campaign’s reach, inviting moms everywhere to share their stories and tips, and building a robust virtual village.
Empowering Latina Moms Nationwide
Latina moms are finding inventive ways to carve out "me" time, from involving their children in personal hobbies to utilizing quiet moments like nap times. Despite occasional feelings of guilt, 80% of moms are making it a priority to engage in activities that rejuvenate them, underscoring the campaign’s message that self-care is not selfish—it's necessary.
Gustavo Cecilio, Senior Marketing Director at PepsiCo Foods North America’s Hispanic Business Unit, emphasizes the brand's commitment: "Marias Gamesa celebrates the hard work, energy, and love that Latina moms pour into their families. Our aim with Cafecito con Marias Gamesa is to help them reconnect with their passions and key relationships, ensuring they feel seen, heard, and appreciated not just on Mother's Day but all year round."
As part of this heartfelt campaign, Marias Gamesa is active on social platforms like Meta, YouTube, and TikTok, allowing moms to engage with the content and community in the digital spaces they frequent. The hashtag #CafecitoConMariasGamesa serves as a source for those wishing to connect and share their stories, creating a tapestry of motherhood experiences that inspire and uplift.
This Mother’s Day, Marias Gamesa not only celebrates the unbreakable bond between mothers and their children but also reignites the spirit of community among Latina moms across the nation. As we move forward, let us remember the power of a simple call to Mom—the warmth of her voice, the wisdom in her words, and the comfort of knowing she’s just on the other end of the line.