Bundle x Joy Becomes First Latina-Founded Pet Brand to Hit Walmart Shelves
- Tyzza Macias
- 23 hours ago
- 2 min read
In a Walmart pet aisle lined with beige bags and familiar logos, something new is breaking through. Bright, bold, and unapologetically different. It's called Bundle x Joy, and it's doing more than feeding dogs. It's rewriting who gets to lead and who gets seen in the $100 billion pet industry.
The Latina-founded brand, known for its gut-friendly, allergy-aware dog food, is now stocked in over 500 Walmart stores across the country and available online at Walmart.com. Already a presence in Sprouts and select Whole Foods Markets, this national rollout marks a pivotal moment for both the company and the culture it's helping shift.
“Since day one, we have been committed to bringing gut-friendly nutrition to every pet person,” said Jess Berger, the company’s founder and CEO. “We’re passionate about reaching pet owners that have been largely overlooked to date, including the more diverse landscape of pet people today, while sharing our unique story as one of the first Latina-founded pet brands in the U.S. As the pet brand for every pet person, it's vital we can reach shoppers where they are across the U.S., and that's why we are excited to launch at Walmart.”
The product line, which includes dog food, treats, supplements, and human-grade stews, is built around one core insight: a healthy gut is the foundation of a longer, healthier life for dogs. Science backs it up. Research shows that over 70% of a dog’s immunity and longevity stems from their digestive health. Bundle x Joy’s recipes incorporate ingredients more commonly seen in wellness routines for humans, probiotics, prebiotics, colostrum, collagen, and antioxidant-rich superfoods delivered in clean, thoughtfully sourced formulas.
With more dogs showing allergies to proteins like poultry and beef, the brand offers alternatives that are easier to digest and better for sensitive systems. But the appeal isn’t just what’s inside the bag, it’s also how the bag looks. In a category where design has lagged behind consumer trends, Bundle x Joy’s bright, gradient packaging was created with Millennial and Gen Z shoppers in mind. It’s a deliberate aesthetic shift in a space Berger describes as dominated by “blue, brown, basic and dull” branding.
The product stands out on shelves, but it’s the mission behind the brand that truly sets it apart. Beyond nutrition, Bundle x Joy donates 3% of every purchase to support women in entrepreneurship and to fund grants, mentorships, and partnerships with nonprofit organizations across local communities.
The company's rise comes at a time when younger, more diverse consumers are demanding more from the brands they support: better quality, stronger values, and authentic representation. Latina-owned businesses remain vastly underrepresented in the pet industry, especially in major national retailers. Bundle x Joy’s Walmart debut reflects a growing appetite for brands that reflect the evolving face of the American consumer.
With a bold design, science-backed ingredients, and a Latina founder redefining what leadership looks like in pet care, Bundle x Joy isn’t just another brand; it’s a signal of what’s next. Healthier pets. More empowered people. And a brighter, more inclusive future.